Choosing a college is one of the most important decisions one will ever make and is often a stressful experience, the choice of a college or university, is essentially the gateway for their future. Students choose colleges based on reputation. It’s important as to how much it costs, where the college is located, or even course content. The college they choose determines the level of academics and resources available, and is a reflection of their own reputation for a lifetime. The reputation of an institution is very important for all those students who want to get education from a good institution in which all the basic and important facilities are available. Selecting an institute to complete education is a very vital decision. One must be very careful before selecting any college or university. The details may include their admission process, their educational environment, faculty, infrastructure, Courses offered and placement record. The present study mainly aims at analysing the impact of these upcoming deemed universities on the admissions of accredited colleges in and around Krishna, Guntur and west Godavari districts.