2019-20

S.NO Publications
1

Ms.T.V.S.S.Swathi:“Factors Determining the Shopping Behaviour and Satisfaction of Customers in Retail Sectors – An Empirical Analysis”. International Journal of Recent Scientific Research (IJRSR), Vol.10, Issue 06(H), pp.35536-33244, ISSN: 0976-3031, June 2019

2

Ms.T.V.S.S.Swathi :“Impact of Socio-economic variables of customers on the antecedents of customer experience management in retail sector – an evaluative study” Asian journal of Managerial Science (AJMS), Vol.08, Issue 02, ISSN 2249-6300May 2019

3

Ms.T.V.S.S.Swathi :“ “Customer experience management in Indian retail sector - an overview” IOSR- journal of Business and Management (IOSR-JBM)- Vol.21, Issue 05, - ISSN 2319-7668, May 2019

2018-19

S.NO Publications
1

Mr. M. Vinod and Mr.T. Hemanth Kumar “Challenges of Recruitment and Selection in Indian Healthcare Industry.” International Journal for Research in Engineering Application and Management (IJREAM), Vol.4, Issue – 5, ISSN 2454-9150, August 2018

2

Mr. G. Kamal “Role of Self Help Groups in Empowering Women in Marine Fishing Community” Journal of Emerging Technologies and Innovative Research (JETIR) – Vol.5 Issue – 9, September 2018

3

Mr. K. Prudhvi Raj “Consumer Awareness and Perceptions on Store Brands of Food and Grocery Segment in Indian Retail Market – A Study in Vijayawada City, Andhra Pradesh ” International Journal of Management Technology and Engineering (IJMTE) – Vol IX, Issue IV, ISSN – 2249-7455, April 2019

4

Mr. K. Prudhvi Raj “An Empirical Study on Factors Influencing Consumer Behaviour in Selection of an Organised Retail Store” . Pramana Research Journal (PRJ) – Vol IX, Issue V, ISSN – 2249-2976, May 2019

5

Mr. K. Prudhvi Raj: ““An Empirical Study on Consumers’ Preferences towards Store Brands of Food and Grocery in Organised Retail Market”. International Journal of Multidisciplinary Vol.4, Issue 5, ISSN: 2455-3085, May 2019

2017-18

S.NO Publications
1

Ms. K.Susmitha “A comparative Study on Performance of Non-Performing assets in Public sector and Private sector banks” International Journal of Multidisciplinary Educational Research (IJMER), Vol.6, Issue-4, April 2017

2

Ms. S. Madhavi “Changes in Consumer Buying Behaviour with the Advent of Organised Retailing withreference to Krishna District” International Journal of Multidisciplinary Educational Research(IJMER): Volume: 6, Issue: 4, April 2017

3

Mr.T. Hemanth Kumar and Mr. M. Vinod “The Fourth Industrial Revolution: The Digital Storm Impact on Employment” International Journal of Research in Computer Application and Management (IJRCM) Vol.No.7 (2017) Issue No.08Aug 2017

4

Mr. S. Ramesh Babu “Linking Of Farmers With The Organised Food Retail Chains: Opportunities And Challenges”. International Journal of Multidisciplinary Educational Research Volume: 7, Issue: 01, with, ISSN: 2277-7881, January 2018

5

Mr. P.V.M. Raju: “A Study on Customer Awareness towards Green Consumerism”. International Journal of Creative Research Thoughts (IJCRT) Volume: 6, Issue: 01, January 2018

6

Ms. K. Susmitha and Ms. A. Asha Investment Preferences of Salaried Women Employees International Journal of Creative Research Thoughts (IJCRT) Volume: 6, Issue: 01, January 2018

7

Mr. G. Kamal: “Self Help Group: An Effective Approach In Empowering Marine Fisher Women Folk”. Asia Pacific Journal of Research (APJR), A Peer Reviewed International Journal, Vol. I, Issue – LXXXVII, April 2018 – PP: 165-170

2016-17

S.NO Publications
1

Mr. P.V.M. Raju, “A Comparative Study On HRD Climate In Public And Private Sector Industrial Units” International Journal of Multidisciplinary Educational Research (IJMER), Vol.5, Issue-12 (5), December 2016

2

Ms. T.S.Leelavati “Recent Trends in HRM – Challenges and Concerns of a Modern Day HR” International Journal of Multidisciplinary Educational Research (IJMER), Vol.6, Issue-2, February 2017

2015-16

S.NO Publications
1

Ms. S. Madhavi: “Problems of Indian Jewellery Industry” International journal of Management Research & Review Volume 5, Issue 8, Page No: 623 TO 628, ISSN 2249-7196, August 2015

2

Ms. T.S. Leelavati: “The New Era of Marketing: Mobile Marketing” International Journal of Management Research and Review, ISSN: 2249-7196 IJMRR/ Volume 5/Issue 12/Article No-15/1227-1234, Dec. 2015

3

Ms. S. Madhavi: “Socio-Economic Profile of Imitation Jewellery Manufacturers in Machilipatnam”, International Journal of Management Research and Review. Volume 6, Issue 1, Page No: 38 to 43, ISSN 2249-7196, January 2016

4

Mr.G.Kamal : “Mudra Scheme in Empowering Small Enterprises”, GE- International Journal of Management Research. Volume 4, Issue 2, Page No: 123, February 2016

5

Mr.T. Hemanth Kumar and Mr. K. Prudhvi Raj: “Boosting India’s Growth: Role of Salary Hikes in 2015”, International Journal of Engineering and Management. Research (IJEMR), Vol.6 Issue 2 – online – ISSN 2249-2585, Print ISSN – 2249-8672, February 2016

2014-15

S.NO Publications
1

Ms. S. Madhavi: “Emerging Trends in India: Green Marketing” International Journal of Management Sciences Vol. 2, No. 12, 2014, 552-560, June 2014

2

Ms. S. Madhavi: “Advertising Practice and Creative Strategy: The Dark Side of Creativity” Global Journal of Commerce and Management Perspective Volume 3, Issue5, page No.153, September 2014