2019-20

S.NO Publications
1

Ms. K. Susmitha, Dr. Madhavi S. “Technological Innovations in Payment Systems - Indian Commercial Banks”. Journal of Resource Management and Technology (JRMAT) – ISSN No. 0745-6999, Volume II, Issue I, 2020

2

Mr. G. Kamal, “Credit Issues Encountered by Women in Marine Fishing Community in Coastal Districts of Andhra Pradesh”. The International Journal of Analytical and Experimental Modal Analysis” Volume XII Issue X October 2020 – ISSN No.0886 – 9367, Page No.296 to 301.

3

Dr. S. Madhavi, “A Study on Impact of False Advertising on the Consumer Buying Behaviour”. Journal of Interdisciplinary Cycle Research (JICR), Vol. XII, Issue IX, September 2020.

4

Ms. T.V.S.S. Swathi, “A Systematic Review and Emerging Performance of Customer Relationship Management (CRM) on Customer Satisfaction and Loyalty”. Journal of Interdisciplinary Cycle Research (JICR), Vol. XII, Issue IX, September 2020

5

Ms. K. Susmitha, “Impact of Covid-19 on E-Commerce”. Journal of Interdisciplinary Cycle Research (JICR), Vol. XII, Issue IX, September 2020

6

Mr. T. Hemanth Kumar, “Effects of Employee Engagement on Tourism and Hospitality Industry – A Case Study of selected hotels in Andhra Pradesh”. Journal of Interdisciplinary Cycle Research (JICR), Vol. XII, Issue IX, September 2020

7

Ms. T.S. Leelavati, “Exploring the Evidences of Occupational Stress among working women in selected service sectors in Andhra Pradesh”. Journal of Interdisciplinary Cycle Research (JICR), Vol. XII, Issue IX, September 2020

8

Mr. M. Vinod, “Employee Welfare Measures towards Productivity – A study of selected Jute Units in West Godavari District, Andhra Pradesh”. Journal of Interdisciplinary Cycle Research (JICR), Vol. XII, Issue IX, September 2020.

9

Mr. G. Kamal, “Employee Welfare Measures towards Productivity – A study of selected Jute Units in West Godavari District, Andhra Pradesh”. Journal of Interdisciplinary Cycle Research (JICR), Vol. XII, Issue IX, September 2020.

10

Ms. Y.V. Naga Kumari, “A study on Effectiveness of E-Recruitment towards HR Perspective. Journal of Interdisciplinary Cycle Research (JICR), Vol. XII, Issue IX, September 2020

11

Ms. T.S. Leelavati, “Can Emotional Intelligence be Developed?”, International Journal of Multidisciplinary Educational Research, ISSN No. 2277 – 7881, July 2020.

12

Ms. Y. V. Naga Kumari: “Green Human Resource Management Practices and Implementation in Organisations”. Journal of Resource Management and Technology (JRMAT) – ISSN No. 0745-6999, Volume 11, Issue 2, 2020.

13

Ms. T.S. Leelavati, “Green Human Resource Management Practices and Implementation in Organisations”. Journal of Resource Management and Technology (JRMAT) – ISSN No. 0745-6999, Volume 11, Issue 2, 2020

14

Dr.S. Madhavi and Ms. K.Susmitha : “Shift In Traditional Marketing Practices In New Media Age: An Internet Marketing”. International Journal Of Multidisciplinary Educational Research (IJMER), Volume:9, Issue:8(3), August :2020

2018-19

S.NO Publications
1

Mr. M. Vinod and Mr.T. Hemanth Kumar “Challenges of Recruitment and Selection in Indian Healthcare Industry.” International Journal for Research in Engineering Application and Management (IJREAM), Vol.4, Issue – 5, ISSN 2454-9150, August 2018

2

Mr. G. Kamal “Role of Self Help Groups in Empowering Women in Marine Fishing Community” Journal of Emerging Technologies and Innovative Research (JETIR) – Vol.5 Issue – 9, September 2018

3

Mr. K. Prudhvi Raj “Consumer Awareness and Perceptions on Store Brands of Food and Grocery Segment in Indian Retail Market – A Study in Vijayawada City, Andhra Pradesh ” International Journal of Management Technology and Engineering (IJMTE) – Vol IX, Issue IV, ISSN – 2249-7455, April 2019

4

Mr. K. Prudhvi Raj “An Empirical Study on Factors Influencing Consumer Behaviour in Selection of an Organised Retail Store” . Pramana Research Journal (PRJ) – Vol IX, Issue V, ISSN – 2249-2976, May 2019

5

Mr. K. Prudhvi Raj: ““An Empirical Study on Consumers’ Preferences towards Store Brands of Food and Grocery in Organised Retail Market”. International Journal of Multidisciplinary Vol.4, Issue 5, ISSN: 2455-3085, May 2019

6

Ms. T.V.S.S. Swathi, “Factors Determining the Shopping Behavior and Satisfaction of Customers in Retail Sectors – An Empirical Analysis”. International Journal of Recent Scientific Research (IJRSR), Vol.10, Issue 06(H), pp.35536-33244, June 2019 – ISSN: 0976-3031.

7

Ms. T.V.S.S. Swathi, “Customer experience management in Indian retail sector - an overview”, IOSR- journal of Business and Management (IOSR-JBM)-May 2019 - ISSN 2319-7668, Vol.21, Issue 05

8

Ms. T.V.S.S. Swathi, “Impact of Socio-economic variables of customers on the antecedents of customer experience management in retail sector – an evaluative study”, Asian journal of Managerial Science (AJMS)-May 2019 - ISSN 2249-6300, Vol.08, Issue 02

9

Ms. T.V.S.S. Swathi, “Violence against Womens in India – Crime Rates and Societal Ills (ISSN No.2349-5162), International Journal of Emerging Technologies and Innovative Research(JETIR) – May 2019, Vol.VI, Issue 5

10

Ms. T.S. Leelavati, “Impact of Demographic Factors on Emotional Intelligence -An Empirical Analysis”, Journal of Emerging Technologies and Innovative Research 6 (Issue 6), ISSN No. 2349-5162, P. No. 136-144, June 2019

2017-18

S.NO Publications
1

Ms. K.Susmitha “A comparative Study on Performance of Non-Performing assets in Public sector and Private sector banks” International Journal of Multidisciplinary Educational Research (IJMER), Vol.6, Issue-4, April 2017

2

Ms. S. Madhavi “Changes in Consumer Buying Behaviour with the Advent of Organised Retailing withreference to Krishna District” International Journal of Multidisciplinary Educational Research(IJMER): Volume: 6, Issue: 4, April 2017

3

Mr.T. Hemanth Kumar and Mr. M. Vinod “The Fourth Industrial Revolution: The Digital Storm Impact on Employment” International Journal of Research in Computer Application and Management (IJRCM) Vol.No.7 (2017) Issue No.08Aug 2017

4

Mr. S. Ramesh Babu “Linking Of Farmers With The Organised Food Retail Chains: Opportunities And Challenges”. International Journal of Multidisciplinary Educational Research Volume: 7, Issue: 01, with, ISSN: 2277-7881, January 2018

5

Mr. P.V.M. Raju: “A Study on Customer Awareness towards Green Consumerism”. International Journal of Creative Research Thoughts (IJCRT) Volume: 6, Issue: 01, January 2018

6

Ms. K. Susmitha and Ms. A. Asha Investment Preferences of Salaried Women Employees International Journal of Creative Research Thoughts (IJCRT) Volume: 6, Issue: 01, January 2018

7

Mr. G. Kamal: “Self Help Group: An Effective Approach In Empowering Marine Fisher Women Folk”. Asia Pacific Journal of Research (APJR), A Peer Reviewed International Journal, Vol. I, Issue – LXXXVII, April 2018 – PP: 165-170

2016-17

S.NO Publications
1

Mr. P.V.M. Raju, “A Comparative Study On HRD Climate In Public And Private Sector Industrial Units” International Journal of Multidisciplinary Educational Research (IJMER), Vol.5, Issue-12 (5), December 2016

2

Ms. T.S.Leelavati “Recent Trends in HRM – Challenges and Concerns of a Modern Day HR” International Journal of Multidisciplinary Educational Research (IJMER), Vol.6, Issue-2, February 2017

2015-16

S.NO Publications
1

Ms. S. Madhavi: “Problems of Indian Jewellery Industry” International journal of Management Research & Review Volume 5, Issue 8, Page No: 623 TO 628, ISSN 2249-7196, August 2015

2

Ms. T.S. Leelavati: “The New Era of Marketing: Mobile Marketing” International Journal of Management Research and Review, ISSN: 2249-7196 IJMRR/ Volume 5/Issue 12/Article No-15/1227-1234, Dec. 2015

3

Ms. S. Madhavi: “Socio-Economic Profile of Imitation Jewellery Manufacturers in Machilipatnam”, International Journal of Management Research and Review. Volume 6, Issue 1, Page No: 38 to 43, ISSN 2249-7196, January 2016

4

Mr.G.Kamal : “Mudra Scheme in Empowering Small Enterprises”, GE- International Journal of Management Research. Volume 4, Issue 2, Page No: 123, February 2016

5

Mr.T. Hemanth Kumar and Mr. K. Prudhvi Raj: “Boosting India’s Growth: Role of Salary Hikes in 2015”, International Journal of Engineering and Management. Research (IJEMR), Vol.6 Issue 2 – online – ISSN 2249-2585, Print ISSN – 2249-8672, February 2016

2014-15

S.NO Publications
1

Ms. S. Madhavi: “Emerging Trends in India: Green Marketing” International Journal of Management Sciences Vol. 2, No. 12, 2014, 552-560, June 2014

2

Ms. S. Madhavi: “Advertising Practice and Creative Strategy: The Dark Side of Creativity” Global Journal of Commerce and Management Perspective Volume 3, Issue5, page No.153, September 2014