Publications

Dr. P.V.M. Raju: “Role of Artificial intelligence in Digital Marketing-A Review” Neuro Quantalogy e-ISSN: 1303-5150, Volume :20, No: 8, August 2022,p.p.4188-4194 , DOI Number: 10.14704/nq.2022.20.8.NQ44452. (SCOPUS publication)

Mr. K. Prudhvi raj: “A Study on Determinants of Consumer’s Purchase Intention towards PLB’s of FMCG / Grocery Retail, Neuro Quantalogy (SCOPUS publication) e-ISSN: 1303-5150, Volume :20, No: 10, August 2022,p.p.1591-1595 , DOI Number: 10.14704/nq.2022.20.10.NQ55142.

Mr.M.Vinod: “A Study on Effectiveness of Training and Development in the Soft Drink Industry, Neuro Quantalogy (SCOPUS publication) e-ISSN: 1303-5150, Volume :20, No: 10, August 2022,p.p.1641-1646, DOI Number: 10.14704/nq.2022.20.10.NQ55146.

Mr.T.Hemanth Kumar: “HR Analytics as a Moderating Role in Effective Employee Engagement and its Outcomes, Neuro Quantalogy (SCOPUS publication) e-ISSN: 1303-5150, Volume :20, No: 8, August 2022,p.p.1641-1646, DOI Number: 10.14704/nq.2022.20.8.NQ44516.

Dr.S.Madhavi: “A Green Marketing Exploration : A Shift from Traditional Marketing for a Sustainable Environment” Neuro Quantalogy (SCOPUS Indexed Journal),) e-ISSN: 1303-5150, Volume :20, No: 8, August 2022,p.p.2785-2792, DOI Number: 10.14704/nq.2022.20.8.NQ44310.

Ms.T.S.Leelavati: “Artificial Intelligence and Machine Learning for Business (ABCD Journal)” Academy of Marketing Studies Journal , Volume 26, Special Issue 6, 2022.

Ms.K.Susmitha: “The Performance of Selected Equity Growth Fund : An Analysis of the Indian Stock Market” Neuro Quantalogy (SCOPUS Indexed Journal),) e-ISSN: 1303-5150, Volume :20, No: 8, August 2022,p.p.3566-3572, DOI Number: 10.14704/nq.2022.20.8.NQ44384.

Mr.K.Prudhvi Raj, An Empirical Study on Consumers Buying Patterns and Perceptual Factors with Respect to Private Label Brands (PLB’s) Journal of Management and Entrepreneurship, ISSN : 2229-5348, Volume 16 No.4 (II) October – December 2022, P.No.151 to 163.

Dr.G.Kamal, Linkage of Indian Equity Market with Developed Economies Equity Markets, SSRN Publications, 4th November 2022, P.No.1 to 9.

Mr. G.Kamal: “A Study on Financial Performance using Ratios of KCP Sugars and I C Limited, Andhra Pradesh” The International Journal of Analytical and Experimental Model Analysis, August 2021, ISSN 0886-9367.

Ms. Y.V. Naga Kumari, Mr. G. Kamal: “Competency Mapping” A Journal of Composition Theory, August 2021, ISSN 0731-6755 .

Dr. T.V.S.S. Swathi: “A Study on Performance of Inventory Management in Automobile Sector” Journal of Interdisciplinary Cycle Research, August 2021, 0022-1945.

Ms. K. Susmitha, Ms. Y.V. Naga Kumari: “Training and Development Program and its benefits to Employee and Organisation” Journal of Interdisciplinary Cycle Research, August 2021, ISSN 0022-1945.

Ms. T.S. Leelavati: “A Study on Cash Flow Statement in a Milk Producing Unit of Narsaraopet” Journal of Interdisciplinary Cycle Research, August 2021, ISSN 0022-1945.

Ms. Y.V. Naga Kumari: “Employee Welfare Measures in Manufacturing Industry” The International Journal of Analytical and Experimental Model Analysis, August 2021, ISSN 0886-9367.

Ms. K. Susmitha, Ms. Y.V. Naga Kumari: “A Study on Cash Flow Statement Analysis” The International Journal of Analytical and Experimental Model Analysis, August 2021, ISSN 0886-9367 .

Dr. T.V.S.S. Swathi: “A Study on Performance Evaluation of Equity Mutual Funds in Portfolio Services Ltd., Vijayawada” The International Journal of Analytical and Experimental Model Analysis, August 2021, 0886-9367.

Dr. T.V.S.S. Swathi: “A Study on Derivative Market in India” The International Journal of Analytical and Experimental Model Analysis, August 2021, 0886-9367 .

Ms. K. Susmitha: “A Study on Portfolio Risk and Returns of Selected Stocks” A Journal of Composition Theory, August 2021, ISSN 0731-6755.

Ms. K. Susmitha: “A Study on Employee Performance Appraisal” A Journal of Composition Theory, August 2021, ISSN 0731-6755.

Dr. S. Madhavi: “A Study on Performance Equity Diversified Mutual Funds” A Journal of Composition Theory, August 2021, ISSN 0731-6755.

Dr. S. Madhavi: “A Study on Derivative Markets of India” A Journal of Composition Theory, August 2021, ISSN 0731-6755.

Mr. M. Vinod, Ms. K. Susmitha: “A Study on Factors affecting inventory Management” Journal of Interdisciplinary Cycle Research, August 2021, ISSN 0022-1945.

Dr. S. Madhavi: “Redefining Customer Experience: Connecting in the Time of Covid 19 AGAR Publications, Tamil Nadu. ISBN: 978-81-948141-X-Y

G. Kamal:A Study of Fund Flow Statements in an Organization using Data Analysis, Journal of Education: Rabindrabharati University, Vol.: XXIII, No. : 7, 2020 – 2021 ISSN: 0972-7175.

Dr. P.V.M. Raju: “Influence of Visual Merchandising on Customer’s Purchase Decision” Academy of Marketing Studies Journal (ABDC Listed Journal), ISSN: 1528-2678, Volume:26, No:1 January 2022, p.p.1-14.

Dr. P.V.M. Raju: “An Overview of E-Learning and its Challenges in India” International Journal of Mechanical Engineering (SCOPUS) ISSN: 0974-5823, Volume :7, No: 2, February 2022,p.p.314-319.

Dr. P.V.M. Raju, Mr. K. Prudhvi Raj, Dr. S.Madhavi, Ms.Y.V.Naga Kumari: “Sustainable Entrepreneurship Innovation and its Challenges in India” International Journal of Mechanical Engineering (SCOPUS) ISSN: 0974-5823, Volume :7, No: 2, February 2022,p.p.726-732.

Mr. T. Hemanth Kumar: “Interrelation between Employee Engagement and Internal Branding and its Outcomes (A Study with Reference to Employees from IT Sector)” Dogo Rangsang Research Journal, ISSN: 2347-7180, Vol-12 Issue-03 No. 01 March 2022.

Ms. T. S. Leelavati, Dr. S. Madhavi, Mr. T. Hemanth Kumar, Ms. K. Susmitha, , “IS AI THE NEXT BIG THING IN HUMAN RESOURCES?” Academy of Marketing Studies Journal (ABDC Listed Journal), ISSN: 1528-2678, Volume: 26(4) April 2022, p.p.1-10.

Dr. S. Madhavi: “The Grit to Great: Transformation from Wantrepreneurs to Entrepreneurs’ (A study with reference to women” Academy of Marketing Studies Journal (ABDC Listed Journal), ISSN: 1528-2678, Volume: 26(S4) April 2022, p.p.1-10.

Dr. Ch. Nirmal Chand: “Changing Consumer Behaviour During Pandemic” The International Journal of Analytical and Experimental Modal Analysis, November 2020, ISSN 0886-9367 .

Dr. Ch. Nirmal Chand: “Consumer Behaviour & Influence of Advertising” International Journal of Advances in Engineering and Management, November 2020, ISSN 2395-5252 .

Dr. Ch. Nirmal Chand: Conflicts at Work and Dealing with It Efficiently, International Journal of Scientific Development and Research (IJSDR) www.ijsdr.org ISSN: 2455-2631 © November 2020 IJSDR | Volume 5, Issue 11.

Mr. G. Kamal: “Credit Issues Encountered by Women in Marine Fishing Community in Coastal Districts of Andhra Pradesh” The International Journal of Analytical and Experimental Modal Analysis, October 2020, ISSN 0886-9367

Ms. Y.V. Naga Kumari: “A Study on Effectiveness of E-Recruitment Towards Hr Perspective” Journal of Interdisciplinary Cycle Research, September 2020, ISSN 00221945

Ms. T.S.Leelavati: “Exploring the evidences of occupational stress among working women in selected service sectors in Andhra Pradesh.” Journal of Interdisciplinary Cycle Research, September 2020, ISSN 00221945

Mr. G.Kamal “Employee Welfare Measures Towards Productivity- A Study of Selected Jute Units in West Godavari District, Andhra Pradesh.” Journal of Interdisciplinary Cycle Research, September 2020, ISSN 00221945

Mr. T. Hemanth Kumar: “Effects of Employee Engagement on Tourism and Hospitality Industry-A case study of selected hotels of Andhra Pradesh.” Journal of Interdisciplinary Cycle Research, September 2020, ISSN 00221945 .

K. Susmitha: “Impact of COVID 19 on E-Commerce, Journal of Interdisciplinary Cycle Research, Volume XII, Issue IX, September/2020 ISSN NO: 0022-1945.

Dr.T.V.S.S.Swathi: “A Systematic review and Emerging performance of Customer Relationship Management (CRM) on Customer Satisfaction and Loyalty.” Journal of Interdisciplinary Cycle Research, September 2020, ISSN 00221945

Dr. S. Madhavi: “A Study on Impact of False Advertising on the Consumer Buying Behaviour.” Journal of Interdisciplinary Cycle Research, September 2020, ISSN 00221945

Mr. G. Kamal: “Employee Welfare Measures Towards Productivity- A Study of Selected Jute Units in West Godavari District, Andhra Pradesh..” Journal of Interdisciplinary Cycle Research, September 2020, ISSN 00221945 .

Ms. T.S.Leelavati: “Green Human Resource Management practices and implementation in organizations” Journal of Research Management and Technology, July 2020, ISSN 0745-6999

Ms. T.S.Leelavati: “Can Emotional Intelligence be Developed?” International Journal of Multidisciplinary Educational Research, July 2020, ISSN 2277 - 7881 .

Dr. Ch. Nirmal Chand: Advantages and Constraints of Online Business and Disconnected Business, International Journal for Research in Applied Science & Engineering Technology (IJRASET) ISSN: 2321-9653; IC Value: 45.98; SJ Impact Factor: 7.429 Volume 8 Issue XI Nov 2020- Available at www.ijraset.com.

Dr. Ch. Nirmal Chand: Gamification for Marketing, International Journal of Innovative Science and Research Technology Volume 5, Issue 11, November – 2020, ISSN No:-2456-2165.

Dr. Ch. Nirmal Chand: Automation in supply chain management using Internet of Things, International Journal of Progressive Research in Science and Engineering Volume-1, Issue-8, November-2020 www.ijprse.com

Dr. Ch. Nirmal Chand: Evolution of Employee Motivation over the Years, International Journal of Progressive Research in Science and Engineering Volume-1, Issue-8, November-2020.

Dr. Ch. Nirmal Chand: Online Marketing Influence on Start-ups and Small Businesses, International Journal of Scientific Research and Engineering Development-– Volume 3 Issue 6, Nov-Dec 2020, ISSN : 2581-7175.

Dr. Ch. Nirmal Chand: The Influence of Currency Exchange Rates on Stock Market, International Journal of Scientific Research and Engineering Development-– Volume 3 Issue 6, Nov-Dec 2020, ISSN : 2581-7175.

Dr. Ch. Nirmal Chand: How Mobile Applications Redefining the Service Industries, Journal of Emerging Technologies and Innovative Research (JETIR), November 2020, Volume 7, Issue 11 www.jetir.org ISSN-2349-5162.

Dr. Ch. Nirmal Chand: Analysis and Impact of 2008 financial crisis, International Journal of All Research Education and Scientific Methods (IJARESM), Volume 8, Issue 11, November-2020, ISSN: 2455-6211.

Dr T.V.S.S.Swathi: “A Conceptual Review on Future of E-education and its Implications”

Dr. P.V.M. Raju: “Efficient Consumer Response using Big Data Analytics”, Dogo Rangsang Research Journal, UGC Care Group 1 Journal, Vol-11 Issue-07 No.01 July 2021, ISSN 2347-7180.

G. Kamal: A Study on Risk Management In Option Strategies, Journal Of Education: Rabindrabharati University, Vol. : XXIII, No. :7, 2020– 2021 187, ISSN : 0972-7175.

Y.V. Naga Kumari: Green Human Resource Management Practices and Implementation in Organisations, Journal of Resource Management and Technology, Volume 11, Issue 02/20, ISSN No. 0745-6999.

Ms. T.S. Leelavati, “Green Human Resource Management Practices and Implementation in Organisations”. Journal of Resource Management and Technology (JRMAT) – ISSN No. 0745-6999, Volume 11, Issue 2, 2020

Y.V. Naga Kumari: A Study on Change in Human Resource Practices across the World in View Of Pandemic AGAR Publications, Tamil Nadu, ISBN: 978-81-948141-X-Y.

Ms. K. Susmitha, Dr. Madhavi S. “Technological Innovations in Payment Systems - Indian Commercial Banks”. Journal of Resource Management and Technology (JRMAT) – ISSN No. 0745-6999, Volume II, Issue I, 2020

Mr. G. Kamal, “Credit Issues Encountered by Women in Marine Fishing Community in Coastal Districts of Andhra Pradesh”. The International Journal of Analytical and Experimental Modal Analysis” Volume XII Issue X October 2020 – ISSN No.0886 – 9367, Page No.296 to 301.

Dr. S. Madhavi, “A Study on Impact of False Advertising on the Consumer Buying Behaviour”. Journal of Interdisciplinary Cycle Research (JICR), Vol. XII, Issue IX, September 2020.

Ms. T.V.S.S. Swathi, “A Systematic Review and Emerging Performance of Customer Relationship Management (CRM) on Customer Satisfaction and Loyalty”. Journal of Interdisciplinary Cycle Research (JICR), Vol. XII, Issue IX, September 2020

Ms. K. Susmitha, “Impact of Covid-19 on E-Commerce”. Journal of Interdisciplinary Cycle Research (JICR), Vol. XII, Issue IX, September 2020

Mr. T. Hemanth Kumar, “Effects of Employee Engagement on Tourism and Hospitality Industry – A Case Study of selected hotels in Andhra Pradesh”. Journal of Interdisciplinary Cycle Research (JICR), Vol. XII, Issue IX, September 2020

Ms. T.S. Leelavati, “Exploring the Evidences of Occupational Stress among working women in selected service sectors in Andhra Pradesh”. Journal of Interdisciplinary Cycle Research (JICR), Vol. XII, Issue IX, September 2020

Mr. M. Vinod, “Employee Welfare Measures towards Productivity – A study of selected Jute Units in West Godavari District, Andhra Pradesh”. Journal of Interdisciplinary Cycle Research (JICR), Vol. XII, Issue IX, September 2020.

Mr. G. Kamal, “Employee Welfare Measures towards Productivity – A study of selected Jute Units in West Godavari District, Andhra Pradesh”. Journal of Interdisciplinary Cycle Research (JICR), Vol. XII, Issue IX, September 2020.

Ms. Y.V. Naga Kumari, “A study on Effectiveness of E-Recruitment towards HR Perspective. Journal of Interdisciplinary Cycle Research (JICR), Vol. XII, Issue IX, September 2020

Ms. T.S. Leelavati, “Can Emotional Intelligence be Developed?”, International Journal of Multidisciplinary Educational Research, ISSN No. 2277 – 7881, July 2020.

Dr.S. Madhavi and Ms. K.Susmitha : “Shift In Traditional Marketing Practices In New Media Age: An Internet Marketing”. International Journal Of Multidisciplinary Educational Research (IJMER), Volume:9, Issue:8(3), August :2020

Mr. M. Vinod and Mr.T. Hemanth Kumar “Challenges of Recruitment and Selection in Indian Healthcare Industry.” International Journal for Research in Engineering Application and Management (IJREAM), Vol.4, Issue – 5, ISSN 2454-9150, August 2018

Mr. G. Kamal “Role of Self Help Groups in Empowering Women in Marine Fishing Community” Journal of Emerging Technologies and Innovative Research (JETIR) – Vol.5 Issue – 9, September 2018

Mr. K. Prudhvi Raj “Consumer Awareness and Perceptions on Store Brands of Food and Grocery Segment in Indian Retail Market – A Study in Vijayawada City, Andhra Pradesh ” International Journal of Management Technology and Engineering (IJMTE) – Vol IX, Issue IV, ISSN – 2249-7455, April 2019

Mr. K. Prudhvi Raj “An Empirical Study on Factors Influencing Consumer Behaviour in Selection of an Organised Retail Store” . Pramana Research Journal (PRJ) – Vol IX, Issue V, ISSN – 2249-2976, May 2019

Mr. K. Prudhvi Raj: ““An Empirical Study on Consumers’ Preferences towards Store Brands of Food and Grocery in Organised Retail Market”. International Journal of Multidisciplinary Vol.4, Issue 5, ISSN: 2455-3085, May 2019

Ms. T.V.S.S. Swathi, “Factors Determining the Shopping Behavior and Satisfaction of Customers in Retail Sectors – An Empirical Analysis”. International Journal of Recent Scientific Research (IJRSR), Vol.10, Issue 06(H), pp.35536-33244, June 2019 – ISSN: 0976-3031.

Ms. T.V.S.S. Swathi, “Customer experience management in Indian retail sector - an overview”, IOSR- journal of Business and Management (IOSR-JBM)-May 2019 - ISSN 2319-7668, Vol.21, Issue 05

Ms. T.V.S.S. Swathi, “Impact of Socio-economic variables of customers on the antecedents of customer experience management in retail sector – an evaluative study”, Asian journal of Managerial Science (AJMS)-May 2019 - ISSN 2249-6300, Vol.08, Issue 02

Ms. T.V.S.S. Swathi, “Violence against Womens in India – Crime Rates and Societal Ills (ISSN No.2349-5162), International Journal of Emerging Technologies and Innovative Research(JETIR) – May 2019, Vol.VI, Issue 5

Ms. T.S. Leelavati, “Impact of Demographic Factors on Emotional Intelligence -An Empirical Analysis”, Journal of Emerging Technologies and Innovative Research 6 (Issue 6), ISSN No. 2349-5162, P. No. 136-144, June 2019

Ms. K.Susmitha “A comparative Study on Performance of Non-Performing assets in Public sector and Private sector banks” International Journal of Multidisciplinary Educational Research (IJMER), Vol.6, Issue-4, April 2017

Ms. S. Madhavi “Changes in Consumer Buying Behaviour with the Advent of Organised Retailing withreference to Krishna District” International Journal of Multidisciplinary Educational Research(IJMER): Volume: 6, Issue: 4, April 2017

Mr.T. Hemanth Kumar and Mr. M. Vinod “The Fourth Industrial Revolution: The Digital Storm Impact on Employment” International Journal of Research in Computer Application and Management (IJRCM) Vol.No.7 (2017) Issue No.08Aug 2017

Mr. S. Ramesh Babu “Linking Of Farmers With The Organised Food Retail Chains: Opportunities And Challenges”. International Journal of Multidisciplinary Educational Research Volume: 7, Issue: 01, with, ISSN: 2277-7881, January 2018

Mr. P.V.M. Raju: “A Study on Customer Awareness towards Green Consumerism”. International Journal of Creative Research Thoughts (IJCRT) Volume: 6, Issue: 01, January 2018

Ms. K. Susmitha and Ms. A. Asha Investment Preferences of Salaried Women Employees International Journal of Creative Research Thoughts (IJCRT) Volume: 6, Issue: 01, January 2018

Mr. G. Kamal: “Self Help Group: An Effective Approach In Empowering Marine Fisher Women Folk”. Asia Pacific Journal of Research (APJR), A Peer Reviewed International Journal, Vol. I, Issue – LXXXVII, April 2018 – PP: 165-170

Mr. P.V.M. Raju, “A Comparative Study On HRD Climate In Public And Private Sector Industrial Units” International Journal of Multidisciplinary Educational Research (IJMER), Vol.5, Issue-12 (5), December 2016

Ms. T.S.Leelavati “Recent Trends in HRM – Challenges and Concerns of a Modern Day HR” International Journal of Multidisciplinary Educational Research (IJMER), Vol.6, Issue-2, February 2017

Ms. S. Madhavi: “Problems of Indian Jewellery Industry” International journal of Management Research & Review Volume 5, Issue 8, Page No: 623 TO 628, ISSN 2249-7196, August 2015

Ms. T.S. Leelavati: “The New Era of Marketing: Mobile Marketing” International Journal of Management Research and Review, ISSN: 2249-7196 IJMRR/ Volume 5/Issue 12/Article No-15/1227-1234, Dec. 2015

Ms. S. Madhavi: “Socio-Economic Profile of Imitation Jewellery Manufacturers in Machilipatnam”, International Journal of Management Research and Review. Volume 6, Issue 1, Page No: 38 to 43, ISSN 2249-7196, January 2016

Mr.G.Kamal : “Mudra Scheme in Empowering Small Enterprises”, GE- International Journal of Management Research. Volume 4, Issue 2, Page No: 123, February 2016

Mr.T. Hemanth Kumar and Mr. K. Prudhvi Raj: “Boosting India’s Growth: Role of Salary Hikes in 2015”, International Journal of Engineering and Management. Research (IJEMR), Vol.6 Issue 2 – online – ISSN 2249-2585, Print ISSN – 2249-8672, February 2016

Ms. S. Madhavi: “Emerging Trends in India: Green Marketing” International Journal of Management Sciences Vol. 2, No. 12, 2014, 552-560, June 2014

Ms. S. Madhavi: “Advertising Practice and Creative Strategy: The Dark Side of Creativity” Global Journal of Commerce and Management Perspective Volume 3, Issue5, page No.153, September 2014